Check out abeautifullie.org for information about this video.
The latest 30 Seconds To Mars Video is a work of genius. They filmed it two hundred miles north of the Arctic circle. Work of genius is the only way I can think of to explain how amazing and beautiful this video is. It’s not just the location but the filming and layout of it all. It’s a perfectly made video with a message that I have never seen in a music video before. It’s a video aimed at confronting the environmental issues that are happening in the world at the moment. Global warming, the Arctic ice shelf melting and people living on “low lands” being in trouble if this continues.
I believe that because God created this earth he cares about what happens to it. I know I don’t do enough to help protect our land but I want to do more and think highly of those who do. I have heard far too many times that the environment is not important. How are we meant to help feed the poor and look after them if we are destroying the thing that they rely on for food and shelter. It’s not only us that we effect when we damage our environment. I read somewhere that we don’t even get the full blast of it all. It’s actually the 3rd world countries that have to live with our consequences. We can eat anything we want and stay sheltered in our insulated and secure homes, they can’t. It’s not just what we do when we are over there on our missions trips, it is also what we can do when we are here, at home, that can help them.
[Extract from abeautifullie.org] It’s still hard to believe that we were actually there, two hundred miles north of the Arctic circle, carrying our guitars, drums, cameras and giddy selves across that endless and alien frozen tundra, watching as the ice cracked its thunderous warnings under our feet and shot what is our love letter to this magnificent and, sadly, soon to be lost treasure. …
Everything we shot was 100% real and filmed in the Arctic. Real and cold. …
This is definitely a departure from the two previous videos and we are excited about that. It’s not a piece based on a fantasy oriented narrative or surrealistic adventure like The Kill or From Yesterday. As proud as we are of both of those projects we felt it was time to walk down a different path. A Beautiful Lie is a simple story that is, for the most part, a traditional, performance-based video that happens to be shot in an exotic and ridiculously beautiful but endangered wilderness. For us, this was definitely a case of the journey being the destination and the process of plotting, planning, dreaming and executing will always be as important – if not more – than the end result. …
We all know by now that our planet is in deep trouble. We have abused it horribly and we are paying the price. It’s time to try to do what we can, both as individuals and collectively, to find better and kinder ways to live. It’s not our right; it’s our responsibility. We are all guilty. We can all change.
With this video, abeautifullie.org and the making-of, we hope that we can share with you all in some small way the experience that inspired us so much and that you can join us in this great adventure. We know you were there in spirit and, as always, supporting our collective dreams together.
So, now that you are here on abeautifullie.org we encourage you to dig around, explore, get involved and share your journey with us. Together, we can do something great and make a difference.
